GRAIN & GROOVE
Grain & Groove approached us to refresh their brand to reflect the addition of tiles to their already established timber flooring service. The result is a modern and dynamic brand system which allows them to articulate their offer in a unique and engaging fashion.
Deliverables included updated brand toolkit, brand guidelines, stationery, signage and livery.
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Brand Identity Design
Naming & Brand Architecture
Brand Voice & Messaging
Brand Guidelines & Brand Toolkit
Branded Environments
Graphic Design
Printed Materials
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Marcus McCabe
Design & Creative Direction
Olive Cogan
Copywriting -
https://www.grainandgroove.ie/
The brandmark builds upon the existing wordmark, but incorporates a tile and timber graphic device to reflect the nature of their changing offer.