BUILDING BRAND IMPACT
McQuillan has a long standing tradition of delivering the highest standard of quality and workmanship. Over the past 3 decades they have become the largest carpentry and roofing contractor in the North East region. They came to BrandSpace with a view to modernising their dated brand in preparation to the roll out of updated livery, workwear and communications.
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Brand Identity Design
Brand Audit & Strategy
Naming & Brand Architecture
Brand Voice & Messaging
Brand & Creative Strategy
Brand Guidelines & Brand Toolkit
Branded Environments
Graphic Design
Website Design
Digital Design
Printed Materials
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Marcus McCabe
Design & Creative Direction
We worked closely with the team at McQuillan to define opportunities to stand apart from their competitors. we achieved this through an extensive sector audit which informed the creative brief. The result is a contemporary brand which is unique to their organisation and a beacon of quality that all staff can get behind. The brandmark is a representation on the level of detail which goes into each construction, a solid basis in which to build the brand upon.
