PRIMAL PRODUCE
Primal Produce is a family-run artisan farm, based in East Coast Meath. They follow regenerative farming practices, putting soil and pollinator health at the forefront of all they do. Growing has been in their family for generations – it’s in their roots.
They offer fresh, local, real vegetables with sustainability at the core of all they do.
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Brand Identity Design
Brand Voice & Messaging
Brand & Creative Strategy
Brand Guidelines & Brand Toolkit
Graphic Design
Packaging Design
Printed Materials
Photography & Video Art Direction
Campaign Creative
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Marcus McCabe
Design & Creative Direction
We worked with the Primal Produce family to define opportunities to stand apart from their competitors. The result is a clever brand icon which is sees two peas interwoven like ‘two peas in pod’. The brandmark is supported by a carefully considered brand toolkit including, typography, colour, imagery, illustration and tone of voice.
