SHORTER & SHARP
Shorter & Sharp are a Creative Brand Strategy Studio that offers short, sharp strategic thinking without the noise – proudly based in the heart of Liverpool city centre. For CEOs and CMOs who want to dream big, but face the challenges of time, .
They wanted an identity that reflected the two halves of their offer – Creativity and Craft. We worked closely with the duo to create a look and feel captures the beautiful tension of opposites. A bold and vibrant approach that captures and contrasts – high brow and low, modern and classic, cool as fuck yet friendly.
The brand approach leverages illustration and bold colour to engage and communicate the offer in an unexpected and exciting fashion - much like the way shorter & Sharp work. The grit and imperfection within the illustration and wider toolkit speaks to craft and creativity and is supported by a hand rendered brandmark – a signature and proud personal sign off of all that they do.
The project has led to a host of ongoing exciting collaborations and explorations between Brandspace and Shorter & Sharp.
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Brand Identity Design
Brand Guidelines & Brand Toolkit
Branded Environments
Graphic Design
Website Design
Digital Design
Printed Materials
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Marcus McCabe
Design & Creative Direction
Tim Sharp
Brand Strategy
Erika Shorter
Brand Strategy
Ben Potts
Motion & Animation -
https://www.shorterandsharp.com/
The brandmark deliberately lends from the world of sign writing and traditional lettering – an approachable and human solution rather than a cold clinical service style icon.
